Is it well done?
Is it priced too much?
Do I really like it or am I just collecting?
You need to read about the artist (web, what magazines say, galleries). The more you know what makes him/her tick, the more you know the artist's innate honesty. And, you want to deal with honest people. Talk to gallery owners, being aware they are just an opinion. Talk to the artist. What attracts you will be unique unto you. What attracts you will be different than what attracts your neighbor.
The following piece just won an Award of Exceptional Merit from the International On Line Show:
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